Is it a mistake to launch a new product during a recession?

"Absolutely not. In our office, we frankly don't let people talk about the economy. We still believe investing right now is absolutely the right thing to do. You'll see us driving forward. We're not huddling up. We affectionately call any talk about the economy 'loser talk.' "

- Under Armour Clothing CEO Kevin Plank in The USA Today Dec.9th in discussing his plans to overtake Nike